We believe in good
businesses with purpose.

We define impact as outcomes for the community that are positive, measurable, and intentionally generated by an organization’s business model.

We invest in businesses in the Education, Health and Climate Change sectors characterized by a large gap in supply and demand for services and products at affordable prices. Our actions, therefore, impact society and the way people live.

We invest in companies where impact generation is incorporated into the business model, contributing to the United Nations Sustainable Development Goals (SDGs), and that have competitive financial returns.

Given our position within the investment spectrum, ESG and impact issues are incorporated into the process and have the same weight as the financial return:

• We understand that impact investments create businesses that are more resilient, innovative, and capable of offering social and environmental benefits.
• We believe that addressing environmental, social and governance (ESG) issues is not only the right thing to do, but is critical to long-term, sustainable value creation. Responsible investment is vital to Good Karma Partners’ success and has become an integral part of our investment approach.

The Fund’s strategy has a growth investment approach guided by four criteria:

1. Attractive risk-adjusted returns;
2. Measurable impact generation;
3. Contribution with solutions for the SDGs;
4. Commitment to improve ESG performance.

With this strategy, we believe it is possible to deliver adequate financial returns for the Fund’s shareholders, promote shared value with companies and generate a positive impact for stakeholders.

We have developed our own structured Impact Management and Measurement methodology, using, and adapting international ESG and Impact Investing standards throughout our investment cycle, from strategy development and opportunity origination to exit, and ensuring that lessons learned are continually incorporated into portfolio management.

1. Origination and selection of investments: standard tools and processes to assess alignment and impact potential;

2. Managing and measuring impact: driving impact and creating value through active management;

3. Exit: conduct exits considering the effect on lasting impact.

We take impact measurement seriously and it is the backbone of our methodology. We have developed a robust measurement system and created a unique methodology in Brazil to quantify and monetize the potential impact of each of our investments.

Just like other investors use quantitative return metrics (such as the internal rate of return) to calculate the expected financial value of their investments, we want to use a similar approach to assess the expected impact returns. Based on a partnership established with Insper Metricis, we developed our impact multiple. With this, we will know, for each Real contributed to the company, the social and environmental financial value generated during the investment period.

The multiple allows us to manage, measure and track impact results across our investments, and allows direct comparisons between investment opportunities to assess their positive impact.

To find out how we apply the multiple in Zenklub, click here.

To access our Impact Monetization Guide, created in partnership with Insper Metricis, click here. 

Ensuring our commitment to impact management, we became signatories to the Impact Principles and Principles for Responsible Investments (PRI). We incorporate both as guiding principles in our investment process.